The beauty world is no longer just about the ladies, and COVERGIRL has taken a huge leap in recognizing that.
Everyone's favorite drugstore brand has announced its first male spokesperson, aspiring makeup artist and Instagram superstar James Charles.
"All of our COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. James Charles is no exception," the brand said in a statement. "One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same."
He even got fellow COVERGIRL Katy Perry's stamp of approval!
Following the announcement, Charles shared his own statement on Instagram, displaying his excitement: "THE SECRETS OUT.. so beyond excited to finally announce that I am the new face of #COVERGIRL and the first ever coverBOY. I am so thankful and excited and cannot wait to show you all what we have in store. Make sure you go check out @covergirl on Instagram for more info! AND YES I know I have lipstick on my teeth it was a looonnnnggg day."
Maybe we'll see our fave makeup boys MAC Daddy or Manny MUA as future spokespersons! Check out the coverBOY's first COVERGIRL ad below:
I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of @covergirl. First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard. I can't wait to share with you all what we have in store, but trust me when I say it's gonna be real good. make sure you check out @covergirl's page for more info coming soon, and my new bff @katyperry as well for a cute pic! Thank you all so much. This would not be possible without all of you.