The Kat Von D Alchemist Palette is without-a-doubt one of the most epic beauty launches of the year.
The long-awaited product is multi-use, which means the shades inside can be applied as eyeshadows, highlighters, liners, and even lip rouges. You can even swatch the colors or layer them over one another to alter the looks completely.
Reaching for your credit card yet?
We're not the only ones anticipating this drop, though. Von D has been working on the palette for seven years.
“Do you guys remember the artwork of the letter 'A' that I drew the other day? Well, today after SEVEN YEARS of working on a super special formula, I got to see and hold the first component prototype in my hands!!! Don't even try and guess what this special 'palette' is, cuz I promise you won't,“ she captioned an Instagram video of the palette.
So for all those asking here are the details on the new @katvondbeauty #Alchemist Holographic palette: This palette is made up of the most versatile formula I have ever created. It's is highly pigmented but iridescent. Originally formulated as an eyeshadow but can be used as a highlighter, or a top coat transformer on both lips + eyes. As always, this palette is #crueltyfree. It is also 100% #vegan, and the component is recyclable + biodegradable. Here is the launch dates: 12/18 VIB prelaunch [sephora.com] 12/24 online on sephora.com + katvondbeauty.com 12/26 in all Sephora stores [internationally as well!] Make sure to follow @katvondbeauty for upcoming info as well as the upcoming #Alchemist giveaway!
She's right; most of us had no idea this launch would be so transformative. And that's not all: the packaging is a holographic work of art.
The Alchemist Palette, going for $32, will be available on sephora.com and katvondbeauty.com on Christmas Eve (December 24), though it won't hit shelves until December 26, so tell the beauty lovers in your life that their Christmas gift is coming late this year.