Kat Von D Asks Nars to Stop Testing on Animals

Kat Von D Instagram

Last week, cult-crave makeup brand NARS publicized their decision to test their products on animals. The formerly cruelty-free brand shocked loyal consumers, fans and beauty mavens, including Kat Von D

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The Mexican-Argentine tattoo artist turned makeup guru vocalized her thoughts on Instagram

 "I don't normally post graphic images on my Instagram, but due to the terrible news we all got this week when @narsissist announced they've decided to start testing their cosmetics on animals, it wouldn't feel right not to say SOMETHING. I was so sad to hear this news because for years I've supported NARS beauty products because they were one of the few artistry brands that didn't test on animals, and now I am so confused/heartbroken that after all these years they would choose a paycheck over compassion, " Von D captioned a photos of harmed animals.

She posted four photos of the harmful process that takes place when testing on rabbits. Though she chose to single out this specific creature, the system is the same for all animals.

"Using the excuse that you want to elevate artistry, are complete bulls--- when it comes at this price. You are NOT at the ‘forefront’ of making a change when you consciously choose to test on animals. There are already non-animal tests that give far more accurate results than testing on animals and supporting that horrible billion dollar industry is criminal."

Von D, who has influenced other beauty brands to reformulate and overturn their testing procedure to save hundreds of animals in the past, was not alone in her criticism. Consumers expressed mutual feelings, turning to social media with the hashtag #Boycottnars.

 

 

I don't normally post graphic images on my Instagram, but due to the terrible news we all got this week when @narsissist announced they've decided to start testing their cosmetics on animals, it wouldn't feel right not to say SOMETHING. I was so sad to hear this news because for years I've supported NARS beauty products because they were one of the few artistry brands that didn't test on animals, and now I am so confused/heartbroken that after all these years they would choose a paycheck over compassion. The images that I chose to post on this album are mild in comparison to the typical types of testing that @narsissist will now be implementing on all their products. This unnecessary cruelty is what you will be supporting every time you purchase one of their products [as well as any other company that CHOOSES to test on animals - because it is a choice]. So after reading @narsissist cop-out of a statement, I'd like to say this to them: Using the excuse that you want to elevate artistry, is complete bullshit when it comes at this price. You are NOT at the "forefront" of making change when you consciously choose to test on animals. There are already non-animal tests that give far more accurate results than testing on animals and supporting that horrible billion dollar industry is criminal. Shame on you for hiding behind such a false marketing statement in order to line your pockets, while countless animals suffer. Please reconsider selling in China until the animal testing laws change. Until then, I along with many true animal lovers will gladly boycott your products. #fuckanimaltesting #crueltyfree #crueltyfreebeauty #animalrights #animalliberation

A post shared by Kat Von D (@thekatvond) on

 

As a result of the conversational announcement and reactions, NARS updated their 4.5 million followers about their change in policy on Instagram. "We want you to know that we hear you," stated the beauty brand. "The global elimination of animal testing needs to happen. We firmly believe that product and ingredient safety can be proven by non-animal methods, but we must comply with the local laws of the markets in which we operate, including in China. We have decided to make NARS available in China because we feel it is important to bring our vision of beauty and artistry to fans in the region. NARS does not test on animals or ask others to do so on our behalf, except where required by law. NARS is committed and actively working to advance alternative testing methods."

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Let us know your thoughts on NARS' new policy.