She's easy, breezy, beautiful and the new face of COVERGIRL. Let's welcome Dominican Trainer, Massy Arias to one of the chicest glam squads on the market. It's no surprise the new mom landed the beauty gig as she is always sporting her glam up and hanging out with beauty gurus like Celebrity MUA, Lysette Castellanos. The cult-craze brand has bridged the gap between beauty and fitness with this partnership, and it's EVERYTHING!
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It’s really a personal choice, and I wish there wasn’t so much judgement around it. If the flick of a cat-eye, or a brick red lip, gives you some extra motivation and feeling of, ‘I got this,’ why not go for it? COVERGIRL’s belief that you can wear makeup when, where and however you want is really about personal transformation – just like fitness.” -Massy Arias
The fitness icon joined the diverse and inclusive brand alongside, Motorcycle Road Racer, Shelina Moreda as the new brand ambassadors to show even athletes are passionate about beauty. With athleisure makeup on the rise, the partnership couldn't have come at a better time. Gone are the days where women shame each other for keeping up with their beauty look, while still bench pressing.
The Dominican beauty started her program MankoFit to fight depression while focusing on feeling healthy emotionally, mentally, and physically. As beauty becomes more of a wellness package, brands are beginning to see the importance in aligning their campaigns with everyday women like Arias and their values.
In true celebration, the fitness guru took to Instagram to share a photo with a heartwarming message to young girls and women everywhere. "I remember watching America's next top model growing up as a young girl. Dreaming of a chance to experience for just one minute what it'd be like to take pictures with pretty makeup and pretend I was a model... A Covergirl. Oh, but did I ever believe I would one day become one. It's extremely humbling now to be in a position where I can possibly inspire young girls and women around the world. Follow @covergirl to join me on this exciting new journey!#COVERGIRLMADE This one is for you my tribe! I am a @Covergirl." Only 28 years young and she's alway encouraged her followers to go for their goals with a vulnerable approach making her followers feel they can relate to her in every way. In a press release statement, the bodybuilder said, "There’s a stigma around wearing makeup at the gym, but there are times I proudly rock a full face, especially when I’m filming and want that extra dose of confidence before putting myself out there in front of millions of people." The collaboration is one of the biggest of its time since it showcases a different form of beauty compared to the A-listers we are used to seeing.
The brunette beauty joins the COVERGIRL family side by side Issa Rae, Jame Charles, and Maye Musk.