EXCLUSIVE: Prince Royce Dishes On His Pepsi Super Bowl Project!

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Will you be tuning into the Grammy Awards on Sunday night?

Here’s a good reason: Prince Royce is teaming up with Pepsi to get fans hyped about the Super Bowl halftime show!

The bachata superstar is starring in a commercial with NFL legends Deion Sanders, Terry Bradshaw, Shannon Sharpe, and Mike Ditka to get fans pumped about Bruno Mars’ highly anticipated performance at the Super Bowl halftime show! The commercial will air during Sunday night's Grammy Awards on CBS. 

The bachatero will also be be participating in Pepsi’s three-day celebration of Super Bowl XLVIII with a free performance in Bryant Park's Winter Village in New York City on Thursday, Jan. 30. For more information about the #PEPCITY event and tickets please visit the PEPCITY website. 

We chatted with the Dominicano about his Grammy’s commercial, his upcoming performance at the #PEPCITY celebration, his new singles, and more. Check it out: 

So, why don’t you tell us more about this Grammy’s commercial? 

It’s exciting! It’s very exciting to work with Pepsi, a brand that’s worked with so many global and international artists. The commercials ties together football and music - which I think everyone loves. Everyone loves sports. Everyone loves music. It’s basically just about getting everyone hyped up for the halftime show in the Super Bowl. It’s a really fun commercial, but it’s also very unique, funny, and organic.

So, basically, what happens is usually artists give the halftime show, but for the commercial, the football players give the halftime show. So, I’m just sitting in the audience and Deion Sanders gets behind me and interrupts everything. He’s like, “Hey, we’re showing people that us football players can also put on a show!” He starts singing and dancers come out of nowhere! Then, there’s a battle between the football players about who had the best performance. A monster truc comes out, there’s pyro, there’s a girl twerking...just a whole bunch of stuff! You’ve got to see it. It’s really funny. It ties music with football, and it’s funny seeing these football players playing a different role than we’ve seen them in before. I think it’s going to be a fun commercial that music and sports lovers are going to appreciate.

Read more about the commercial on page 2 >>>

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About this author1

Cristina Arreola, Editorial Assistant

Originally from El Paso, Texas, Cristina earned her degree at the Medill School of Journalism at Northwestern University before moving to BrooklynNew York. In her downtime, you can usually find her scouring the city for the most authentic Mexican food (still looking...), scaring herself silly watching horror movies, or baking her favorite sweets. You can follow her on Twitter at @c_arreola

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