Talk about a true crossover!
Jose Diaz-Balart, news anchor of Noticiero Telemundo is currently substituting for MSNBC Live anchor Contessa Brewer (former news reader for Imus In The Morning) for the week of June 20 through 24 in the show’s 12 PM time slot.
Diaz-Balart is also anchoring Noticiero Telemundo from New York this week, which makes him the first U.S. journalist to broadcast both English and Spanish newscasts on two networks simultaneously!
Sometimes described as the Brian Williams of Telemundo, Diaz-Balart delivers political news that affects the Latino community.
While many English-speaking news programs are losing ratings, Spanish-speaking news programs are growing. Telemundo, which is owned by NBC Universal, is expanding news coverage by 1,000 more hours a year. Univision is planning to launch a 24-hour news station to feed the increase in interest. English-speaking networks are scrambling to get viewership from the large market share Latinos hold before the 2012 election gets heated.
Alejandro Alvarado, head of Florida International University’s Spanish-language Master’s in Journalism program, said, “It’s a cycle. You have a growing population that leads to more coverage, which forces more politicians to pay attention, and that leads to better, and more, news coverage and more engagement.”
This is not the first time Diaz-Balart has broken down barriers. He also made history as the first Cuban-America to host a network news program when he became anchor of CBS's This Morning in 1996. He's won two Emmy Awards, four Hispanic Excellence in Journalism Awards and the Orchid award for best news anchor in the U.S. In 2010, he was given the Silver Circle Award by the National Academy of Television Sciences.
Latinos are definitely having a notable impact in the world of journalism, and this is only the beginning.