EXCLUSIVE: Marc Anthony on the Future of Salsa Music & His New Album

Uneasy lies the head that wears a crown, they say. Especially if the kingdom itself appears to be vanishing. But if you’re Marc Anthony, the undisputed king of salsa, you never give in. You just tilt your crown, recruit your ablest knight (in this case, longtime producer Sergio George) and storm the castle—releasing 3.0, your first album of original salsa music in nine years, undoubtedly the most exciting thing to happen in the genre in a long time.

There is trouble in the realm, to be sure. In the first six months of 2013, according to Billboard, Latin music album sales declined to 4.3 million—14 percent lower than during the first half of 2012. But with more than 11 million albums sold worldwide in his career, we wouldn’t bet against Anthony’s ability to pump up those numbers considerably. Latina asked the Puerto Rican superstar, presently on his global Vivir Mi Vida tour, to tell us about his resurgent career, the state of salsa and, of course, fatherhood. After all, you always need heirs to the throne.

Read the interview on page 2 >>

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About this author

Jesus Trivino,

Born and raised in Brooklyn, NY, Jesús Triviño Alarcón began his professional journalism career at Vibe. At 25, he became editor-in-chief of Fuego, the first national English language Latino men’s magazine, and served as senior editor for Scratch, a magazine dedicated to hip-hop producers and DJs. Since then he has guided the editorial direction for MyNuvoTV.com, the online component of the Latino lifestyle cable network, and BET.com's music shows and specials including 106 & Park. Additionally, he has written and reported for the NY Daily News, SLAM, The Source, XXL, Inked, SOHH.com, People.com, Essence.com, and many more. In his 13-year career he’s interviewed countless celebrities including Carmelo Anthony, Demi Lovato, Marc Anthony, Rosario Dawson, Willie Colón, Jay-Z, Nas, Jessica Alba, John Leguizamo, 50 Cent, Kanye West, among others. Today, as Latina’s Entertainment Editor he’s constantly thinking WWJD—What Would Juanes Do? Follow me on Instagram @JesusTalks and Twitter @JTrivinoAlarcon.

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