Barcelona-Based Desigual Shows Fashion Week Models How to Have Fun

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Spanish house Desigual sent down a lovely collection of dresses and coats for Fall/Winter 2014, but the highlight of the runway show had to be its approach to moving the models down the runway.

Usually, fashion week models are meant to be stoic, robotic creatures, quickly pacing down the catwalk and back without a shred of emotion. For Desigual, models were encouraged to acknowledge and check each other out in passing, high five, and even blow kisses to photographers in support of the theme La vida es chula ("Life is cool").

It made the clothes feel alive and gave the show an overall girl-on-the-street vibe. She could be right here in New York or Mexico City, Buenos Aires or Desigual's hometown of Barcelona, but regardless, she's making her way through the world looking and feeling her best.  


Adrienne Bailon (wearing a Desigual dress) and Jackie Cruz were in attendance to support the brand. The energy was high, high, high and the music was some of the best we've heard at Mercedes-Benz Fashion Week this season. The show even closed in a unique way with a model holding a gold, heart-shaped sign that said "Thanks from the Designers".

Mini and maxi dresses of every kind dominated the runway along with some outstanding outwear, like this black & white graphic coat. Check out some of the key looks below - all fun, wearable, easy-to-style and affordable come Fall/Winter 2014.

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About this author

Dan Koday,

Dan Koday is a New York City based writer, editor and digital content expert. His work has been featured in SeventeenLatina, Logo’s NewNowNextCosmoGirl and The Latin Kitchen, amongst many other prestigious publications. Dan is the former Executive Content Director for Latina, responsible for overseeing its digital and print content strategies for Latina – the #1 entertainment, fashion, beauty & lifestyle brand for acculturated U.S. Hispanic women – and – a recipe, entertaining & how-to site that celebrates Latin cuisine.

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