Denise Bidot is turning her motto into a full-on empowering movement.
The international plus-size model launched her new campaign "There Is No Wrong Way To Be A Woman" at the Puerto Rican Day Parade on Sunday. Bidot unveiled her new project by rocking a t-shirt from the campaign as she participated in the parade.
Bidot's top reads, "There is no wrong way to be a woman," and retails for $35 in sizes small through extra-extra large. With this new venture, the Boricua aims to redefine beauty and inspire women to fully embrace themselves as they are.
“While the world around us may try to force us into specific categories in order to measure up to a certain definition of beauty, I say I’m in a category all my own," she wrote. "My movement is all about inspiring others to love themselves exactly as they are because our differences are what make us perfect. If we are sincerely ourselves without apology, there’s no way we can go wrong.”
Bidot’s campaign also features a Class of ‘16, where she highlights a group of ten diverse women who share what being a woman means to them.
You can shop and learn more about Bidot’s new brand at thereisnowrongwaytobeawoman.com.