Eva Mendes is the newest celeb to join the fashion world: she'll be releasing a co-branded line with New York & Company come Fall 2013! The actress and brand have signed a multi-year agreement to collaborate and create a co-branded seasonal capsule collection that will be available in stores and online. She'll serve not only as a design collaborator, but as brand ambassador and ad campaign model.
The label, which has yet to be named, will include clothing and accessories inspired by Mendes' own style and red carpet fashion, according to the release. The looks will be day-to-night pieces that will be on par with the retailer's prices.
"I am excited to partner with New York & Company on my first-ever ready-to-wear collection," said Mendes in the release. "As a retailer, New York & Company is focused on delivering affordable fashion with the energy, excitement and style of New York City, and I'm thrilled to collaborate with the design team to infuse my personal style and aesthetic into this core direction. We've already begun work on the collection and the creative energy of the whole team is fantastic. I can't wait to launch the Fall line and to help women across America feel empowered, glamorous and confident in the way they're dressed."
We're definitely excited for this line. Tell us: Will you be checking it out?