On Tuesday, the Swiss luxury watchmaker Omega landed in Miami to celebrate the launch of their new Aqua Terra Collection.
The watch, which was introduced in 2002 as a subfamily of the Seamaster collection, has undergone a few revision inside and out, giving it a refreshed feminine look. The Ladies' collection features 30 new models that come in three different shapes with a new symmetrical case design. But that's not all! The dials range from mother-of-pearl, glossy or shimmer effects with diamond indexes.
To showcase the new look, OMEGA tapped Alessandra Ambrosio to be the face of the women's line. The Victoria Secret Angel joins Oscar-winning actor, Eddie Redmayne for the brand's new Seamaster Aqua Terra collection.
Ambrosio, who rocked a diamond-studded watch from the line on the red carpet of the lavish event that took place at a private villa on Hibiscus Island, could not stop gushing about the collection. "They have a very classic refined style, but when you look closer you discover amazing feminine details," the supermodel said.
Raynald Aeschlimann, CEO of Omega, hosted a press conference at the jaw-dropping Miami Beach Edition hotel, where he talked about the company's efforts to market in Latin America. "We've been spending a lot of money with Latin America. Especially with the Olympic games in Rio. It's a big thing for that part of the world," Aeschlimann, who's been with swiss luxe brand since 1996, said. "There is not one capital from Latin America, from Chile to Argentina, obviously Brazil, Peru, even Bogota, where we don't have a store. We are spending a lot of money trying to make them dynamic and also successful."
Back in 2016, Omega, who has been the Official Timekeeper for 26 Olympic Games, once again assumed the role for the Olympics that took place in Rio. Ambrosio joined OMEGA as their guest of honor at the Gold Night celebration in Rio during the games.
Of course, the Brazilian beauty couldn't be a better face to for the women Aqua Terra collection as it embodies both beauty and precision. "Aqua Terra is one of these lines where you have to have the ability of being young and very dynamic, but at the same time bringing a lot fresh. Sort of like this Latino touch, we like very much," Aeschlimann explained.
"Constellation is much more [Cindy Crawford], Ladymatic much more [Nicole Kidman], George Clooney would be very good with Speedmaster. We said ladies' watch, that must be [Alessandra]. And she said yes."