Given all the news about climate change happening faster than expected, now more than ever it is important to help protect the environment.
Simply recycling benefits our natural surrounding in a number of ways. That’s why in recent years designers have started using recycled materials in a conscious effort to make a change.
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On Tuesday, H&M unveiled their Conscious Exclusive 2018 collection, which introduced new sustainable fabrics. The seventh installment of their eco-friendly line includes pieces made from recycled candlesticks and discarded fishing nets. In recent years, abandoned nylon fishing nets have become a huge issue since they catch fishes, sea turtles, other marine animals, who most of the times end up dying from being trapped.
The Swedish clothing giant has also included ECONYL®, a nylon fiber made from 100% regenerated waste materials, in a dress.
“The way the materials feature in our Conscious Exclusive collection shows how the latest technology can be incorporated with time-honoured techniques for spectacular results,” H&M creative advisor Ann-Sofie Johansson said.
The campaign, the campaign, shot by fashion photographer Mikael Jansson, stars Aamito Lagum, Giedrė Dukauskaitė, and Christy Turlington Burns.
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“I’ve learned so much about sustainable materials and how far we’ve come being part of the H&M Conscious Exclusive campaign. The collection is really feminine and elegant,” Turlington Burns said.
The collection will be out on April 19 in select H&M stores and online at www.hm.com.
