Given all the news about climate change happening faster than expected, now more than ever it is important to help protect the environment.
Simply recycling benefits our natural surrounding in a number of ways. That’s why in recent years designers have started using recycled materials in a conscious effort to make a change.
On Tuesday, H&M unveiled their Conscious Exclusive 2018 collection, which introduced new sustainable fabrics. The seventh installment of their eco-friendly line includes pieces made from recycled candlesticks and discarded fishing nets. In recent years, abandoned nylon fishing nets have become a huge issue since they catch fishes, sea turtles, other marine animals, who most of the times end up dying from being trapped.
The Swedish clothing giant has also included ECONYL®, a nylon fiber made from 100% regenerated waste materials, in a dress.
“The way the materials feature in our Conscious Exclusive collection shows how the latest technology can be incorporated with time-honoured techniques for spectacular results,” H&M creative advisor Ann-Sofie Johansson said.
The campaign, the campaign, shot by fashion photographer Mikael Jansson, stars Aamito Lagum, Giedrė Dukauskaitė, and Christy Turlington Burns.
“I’ve learned so much about sustainable materials and how far we’ve come being part of the H&M Conscious Exclusive campaign. The collection is really feminine and elegant,” Turlington Burns said.
The collection will be out on April 19 in select H&M stores and online at www.hm.com.