The spirited island of Puerto Rico will become the newest home for Saks Fifth Avenue later this month. On March 26, the retailer will open their brand new store at the Mall of San Juan in San Juan, Puerto Rico.
Saks hopes to join the ranks of artists like Vero Rivera, Felipe Cuchin, Jonathan Ortiz, Melvin Martinez, Hernán Ayala Tirado, and Jeffrey "Ask" Díaz by bringing the art of fashion to the island with wearable pieces by DVF, Alice + Olivia, Haute Hippie, 3.1 Philip Lim and Elizabeth & James.
In preparation for the opening, Saks has launched a campaign to celebrate the vibrant culture of San Juan called La Gran Estrada & The Art Of #SaksSanJuan. Qianna Smith, the Director of Social Media at Saks, set three goals for the YouTube and social campaign. "[We wanted] to create an interactive, shoppable video series where customers feel inspired to join us on our journey to Puerto Rico; highlight the culturally vibrant art scene of San Juan; and bring our rich product offering to life through authentic storytelling." she said.
Watch "The Art Of San Juan" above, and follow Saks Fifth Avenue on Instagram for more!