Celebrating Día de los Muertos in Style with Puma

Día de los Muertos (also known as Day of the Dead) is a celebration of love for deceased family members. During two days, which starts at midnight on October 31, families across Mexico gather around cemeteries and public spaces to pay respect to loved ones with offerings of food, flowers, and more. 

In honor of the colorful annual event, Puma announced the release of an all-new sneaker pack inspired by El Dia de los Muertos. According to the press release, the popular sportswear company got inspiration from the vibrant colors of skull figures that symbolizes a colorful reunion of the living and the dead.

MORE: Selena Gomez Just Announced Her Partnership With Puma & It's FUEGO!

The pack turned three PUMA classics into cool Latin-inspired kicks, each with an eye-catching skull and floral print design throughout and a black suede PUMA Formstrip and overlays.
 

Check out the entire collection below!

The Day of the Dead pack launches on October 19 in PUMA stores, PUMA.com and retailers worldwide.

 

1.

Courtesy of BWR PR

Roma Day of the Dead, $90, puma.com

2.

Courtesy of BWR PR

Basket Classic Day of the Dead, $85, puma.com

3.

Courtesy of BWR PR

Puma Platform Day of The Dead, $120, Puma.com