Inspiring Latina of the Week: Rita Ferro, Executive VP of Disney Media Sales & Marketing

Disney is a magical place where dreams come true. So it comes as no surprise that Rita Ferro was able to make all her dreams come true, by working for Disney. By age 44, she has already earned the title of Executive Vice President of Disney Media Sales and Marketing. The Cuban-American native of Coral Gables, Florida has also worked for ESPN international, MTV Networks in Latin America and Blue Pearl Entertainment before making magic happen at Disney.

Read below to learn what she thinks you need to make it as an executive and why she is such a big believer in calculated risks.

Can you tell us about your daily responsibilities as an Executive Vice President for Disney?

I spend most of my days in meetings. We have Disney Media+ organizations around the world, and I work a lot with them; on sharing practices, looking at are their global opportunities, taking advantage of projects we’ve done in other international markets, and actually seeing if they apply here.

You've worked your way up in this industry. Do you have any job interview tips? 

I think at the end of the day when you go in for an interview, you have to be excited about the prospect of that job.  You have to be more than anything honest about what you love, what you’re good at and what you don’t know. I think it’s really important to know what you don’t know and be honest about it. Also, show your personality because at the end of the day, I think it’s all about people. People really connect with people more than with a resume. People are what make the company and if people fit within an organization and if teams fit together, I think that’s the most compelling reason to bring somebody in.

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