Mexico Launches Pink Taxi Service for Women

In an effort to curb sexual harassment of women by cab drivers, officials in the Mexican city of Puebla have launched Pink Taxi de Puebla, a taxi service provided by women, for women. The new taxis are painted pink and boast beauty kits in every vehicle. "Some of the woman who have been on board tell us how male taxi drivers cross the line and try to flirt with them and make inappropriate propositions," pink taxi driver Aida Santos told the Associated Press.

The service caters to women who are sick of being ogled, cat called and harassed by male cab drivers, but the move has some women's rights activists up in arms. "We are in the 21st century, and they are saying women have continued worrying about beauty and nothing more," said Vianeth Rojas, of the Network for Sexual and Reproductive Rights in Puebla.

Similar services have been growing in popularity in cities like Moscow and Dubai. A plan to institute a pink taxi service in Mexico City failed back in 2007, but the huge metropolis does provide female-only buses and subway cars during rush hours. At least some women in Puebla are supportive of the new fleet of taxis, "They won't have that feeling of insecurity, and they feel more relaxed," says Santos.

Tell us: What do you think about a taxi service just for women? Would you use the service if it was provided in your city?

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About this author1

Mariela Rosario,

I'm a raging opinionista and I love to share my ramblings on everything from pop culture to food to stuff that makes me laugh & cry! I've worked in all types of media (TV, film, print) and was previously the online editor at Latina magazine before joining Mamás Latinas. On most nights you can find me working my way through my library of cookbooks or playing with my puppy Lola (my only child so far). I have a wonderful hubby who shares my passion for any and all kinds of travel. Together, we've formed a semi-professional wine drinking team.

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