Commentary: Disney Offends (Again) With Dia De Los Muertos Uproar

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Disney tried to trademark Dia de los Muertos. Yes, the Mexican holiday. We wish we were kidding, but the mass media corporation had actually placed a trademark request earlier this month to the U.S. Patent and Trademark Office.

Disney’s reasoning? According to a story by Fox News Latino, the company sought to trademark “Dia de los Muertos” for merchandising purposes.

In a statement, the company’s Pixar Animation Studios explained its intent with their application, which they have since withdrawn. Guess they got wind of Latinos' $1.2 trillion spending power.

“As we have previously announced, Disney-Pixar is developing an animated feature inspired by the Mexican holiday Dia de los Muertos,” part of the statement read. “Disney’s trademark filing was intended to protect any potential title for our film and related activities. It has since been determined that the title of the film will change, and therefore we are withdrawing our trademark filing.”

Yea, okay. They withdrew because they decided to change the title of the planned film, not because they realized how much they would offend those who observe the holiday. Sure.

For those who don’t already know, Dia de los Muertos (Day of the Dead) is very big in Mexico; it’s a national holiday during which people honor their friends and family members who have died. 

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