By Samantha Leal | 03/27/2013 - 12:22
Well this is adorable! Target, yes the store you go to for towels and end up leaving with a potted plant and slip-n-slide, has launched a new baby ad campaign. With the tagline "The Adventure Begins Here," the ad features real familes and encourages celebrating those everyday parenting adventures -- from a successful swaddle to a splashy bath time.
Set to the lullaby "Clap Your Hands," sung by 16-year-old Paulina Cerrilla from Season 3 of The Voice, the ad is the first of its kind for target, as it's bilingual! The song features both English and Spanish lyrics.