Timeless Beauty Trends

presented by Target

Celebration of beauty has always been a cultural pastime for Latinas.  Many of the classic beauty trends that we see today originated from Latina beauty icons.  To celebrate Hispanic Heritage Month, Latina and Target have taken a look back at four key beauty trends that Latinas have made indelible in history and the modern interpretation.

Check out the timeless beauty trends then and now

The Red Lip

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Bold, Classic Red Lips
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PIXI MatteLustre in Classic Red,
available at Target
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Deep Ombre Pouts
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Burt’s Bees Lipstick in Russet River,
available at Target

Eye Brow

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Daring, Bold Brows
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Maybelline® Eye Studio® Brow Define + Fill Duo,
available at Target
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Feathered Brows
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PIXI Natural Brow Duo,
available at Target

Eye Liner

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Legendary Cat Eye
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PIXI Lash Line Ink Deep Brown Ink Liner,
available at Target
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Multi-Colored Cat Eye
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PIXI Endless Silky Eye Pen and Pacifica Iridescent Palette (Target Exclusive),
available at Target

Top Knot

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Classic Top Knot
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L'Oréal® Paris Elnett Extra Strong Hold Volume Hairspray,
available at Target
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Braided Top Knot
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TRESemmé Extra Hold Gel,
available at Target

Timeless Trends: Eye Brow

1950’s-60s: Big & Bold Brows
The era was known for stars rocking daring, bold brows to match
their larger than life personas.


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Timeless Trends: Eye Brow

2016 – Feathered Brows
The latest eyebrow trend making its way from the runway to
the streets has been the feathered look.


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Timeless Trends: Eyeliner

1950s brought the liquid eyeliner and the legendary cate eye, one of the most classic beauty trends in history.


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Timeless Trends: Eyeliner

Today
Fast forward to today, the cat eye trend has stood the test of time with modern day interpretations.


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Timeless Trends: Red Lips

Selena Quintanilla put the red lip on the map and on the lips of Latinas everywhere.


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Timeless Trends: Red Lips

Today
Red lipstick has stood the test of time thanks to the versatility of shades, making it universally flattering on just about anyone. A bold rouge lip pulls together any outfit and adds an instant touch of glam to your beauty routine.


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Timeless Trends: Top Knot

Today
J. Lo’s top knot is a hairstyle that has become an instant classic, offering a perfect mixture of ease and edge.


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Timeless Trends: Top Knot

Today
No matter the top knot you choose to rock, this effortlessly cool hairstyle has earned its place in the Latina beauty history books!


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The History of Beauty

Latina women are the epitome of beauty, power and leadership. Join us as we celebrate and highlight the beautiful achievements of Latina women over the past decades.

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Rita Moreno sang about Puerto Rican life in West Side Story, her own Latina-bred style was fast becoming the next big thing within mainstream America. Dramatic color accents and bold eyes and lips have become a beauty staple of stage and screen in every decade since.

1960s
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The ‘70s was an era in which women’s ability to find their personal balance of beauty and power was at the forefront of pop culture. Lynda Carter went from Miss American pageant winner to butt-kicking Wonder Woman in the blink of a fabulous false eyelash.

1970s
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Chola-style was an important influence and can be found in an abundance of the decade’s trendiest movements. Selena Quintanilla, was a growing idol and of fascination to young girls everywhere. Her talent, grace and beauty continue to influence generations.

1980s
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Latina beauty takes center stage. Brazilian supermodel, Gisele Bündchen takes the runway by storm and becomes the world’s highest paid supermodel while the multi-talented, Jennifer Lopez continues to contribute to evolution of Latina beauty. The popularity of volumized, crimped hair trends caught up to the long-held Latin-culture embrace of textured tresses. Pops of color that offset a diverse array of skin tones gave way to an expansion in makeup foundations and supported a variety of color palettes.

1990s
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The face of television changed with shows like Ugly Betty, starring America Ferrera, Love and Hip Hop and Real Housewives of Miami. More than ever before, Latinas ruled the television throne with both mainstream style and a style all their own.

Latina’s leadership in the beauty crusade has helped to mold thousands of looks into global acceptance and envy.

2000s
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Latinas continue to inspire trends in the modern beauty revolution. From the Afro-Latina glamour of superstar Zoe Saldana, to the fit fabulousness of Massy Arias, to the make-beauty-work-for-you expertise of style guru Dulce Candy, to the Olympic medalist, Laurie Hernandez, Latinas leadership in the beauty crusade has helped to mold thousands of looks into global acceptance and envy.

TODAY