The shadows are offered in over a 100 shades for every skin tone. They also come in different textures like matte, metallic, pearlized, satin, sheer, etc., and are goof-proof with easy application. Plus, they are only $5 a pop so fun to play with.
Refinery29 recently went behind the scenes at the ColourPop Factory in L.A to check out how the wondrous eye shadows are made, and its pretty awesome. Check it out in the video above!