Zoe Saldana is Launching BESE Media to Help Showcase More Latinx Stories


Oftentimes Latinx stories never reach the big screen and when they do receive the spotlight, the roles are severely limited. Inspired by record-breaking hit Black PantherZoe Saldana is on a mission to help pave the way Latinx stories get told in media.

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The Guardians of the Galaxy actress is launching a new media brand called BESE, which comes from "to be," mixed with the English word "be" and " se " in Spanish.

In an interview with USMagazine, she says, "the mission of BESE is to reshape the cultural narrative by shining light on the untold story that reflects today’s America, that also meant creating opportunities for content creators in the tech and digital world that haven’t necessarily been given the opportunity that they deserve." To prove that this project will focus on getting those stories right Saldana says she hired a lot of Latinx video content creators. She adds, "we want to manifest our mission from the inside out.” 

One of the main reasons the Star Trek actress wants to shine a light on the stories is because she understands that what’s reflected in the media has real-life consequences.

The 39-year-old actress says, “We have a series [on the platform] called Hidden Figuras and obviously it is a play on the title of Hidden Figures, that movie. We liked it so much and we’re so passionate about this show because we’re gonna be exploring the contributions and social impact that people of color have been having in our nation’s history,” 

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Saldana shares this passion project with her husband Marco Perego and of course their three children, twin sons Bowie and Cy, 3, and son Zen, 1.