Que Precioso! Have You Seen Target's New Baby Ad?

iStockphoto / Thinkstock

Well this is adorable! Target, yes the store you go to for towels and end up leaving with a potted plant and slip-n-slide, has launched a new baby ad campaign. With the tagline "The Adventure Begins Here," the ad features real familes and encourages celebrating those everyday parenting adventures -- from a successful swaddle to a splashy bath time.

Set to the lullaby "Clap Your Hands," sung by 16-year-old Paulina Cerrilla from Season 3 of The Voice, the ad is the first of its kind for target, as it's bilingual! The song features both English and Spanish lyrics.

Check it out below and let us know, what do you think of the ad? Then make sure to enter to win one of two $50 gift cards to Target!

Share this 
About this author1

Samantha Leal, Deputy Editor

Sam edits and oversees all site content with a focus on fashion, beauty and lifestyle. When she's not working, you can find her watching way too many YouTube videos and reading (YA novels, mostly). Follow her on Twitter @samanthajoleal.

Like this post? Contribute to the discussion!