Self2024-03-13T15:47:26-04:00

Raul Lopez Chose to Defy The Odds

Self|FOUNDER STORIES 

Raul Lopez Chose to Defy The Odds

For Raul Lopez, the designer and founder behind LUAR's namesake fashion brand (Raul spelled backward), success boils down to community — the chosen family beyond parents and siblings. Community isn't just buying merch or showing up to rallies with signs. For people like Lopez — born, raised and currently [...]

Celebrating Latinx Culture, Becky G Launches Beauty Brand

Self|BEAUTY 

Celebrating Latinx Culture, Becky G Launches Beauty Brand

Becky G is an award-winning singer, actress, podcaster, and activist. Now, the 24-year-old Chicana artist has officially gained a new title: beauty entrepreneur. Treslúce Beauty is Becky G’s new cruelty-free makeup brand celebrating her Latinx culture. The makeup line’s first launch consists of an eyeshadow palette infused with sustainably sourced [...]

Éva Goicochea on Catholic Upbringings, Founding Maude & the Future of Sexual Wellness

Self|FOUNDER STORIES 

Éva Goicochea on Catholic Upbringings, Founding Maude & the Future of Sexual Wellness

Born in New Mexico and raised in Sacramento, California, Éva Goicochea knew from an early age that she wanted her work to impact people’s lives for the better. Starting her career as a legislative aide, she never imagined that her journey would lead her to start her own brand in [...]

Yaris Sanchez is Healing Her Community, One Mofongo at a Time

Self|CREADORXS 

Yaris Sanchez is Healing Her Community, One Mofongo at a Time

To some, Yaris Sanchez is most commonly known for her appearances in The Dream’s remixed “Rockin’ That Thang” and French Montana’s “Shot Caller.” To others, Yaris is recognizable from her many fashion campaigns, ranging from Good American, Calvin Klein, and Nike, to Outdoor Voices. But these days, the Afro-Latina is [...]

Skincare Maestra Andrea Ámez on Self-Love and Beauty Myths

Self|SH*TS N GIGS 

Skincare Maestra Andrea Ámez on Self-Love and Beauty Myths

Melanated Skin Care Godmother/Goddess/Glow-up Maestra Andrea Ámez sat down with Alissa Lopez Serfozo to talk skin, beauty standards, and self-love. Here are 4 takeaways from the eye-opening conversation. Uno. In our digital age of Facetune and filters, unpacking stigmas in beauty and skincare is an important aspect of mental wellbeing. Andrea [...]