Self

Born in New Mexico and raised in Sacramento, California, Éva Goicochea knew from an early age that she wanted her work to impact people’s lives for the better. Starting her career as a legislative aide, she never imagined that her journey would lead her to start her own brand in [...]

To some, Yaris Sanchez is most commonly known for her appearances in The Dream’s remixed “Rockin’ That Thang” and French Montana’s “Shot Caller.” To others, Yaris is recognizable from her many fashion campaigns, ranging from Good American, Calvin Klein, and Nike, to Outdoor Voices. But these days, the Afro-Latina is [...]

When Parade CEO Cami Téllez’s parents were in their mid-20s, they fled their home in Baranquilla, Colombia to escape the civil unrest that had taken over the country for decades. Determined to start a better life and build a future for their family, they moved to California and began [...]

Melanated Skin Care Godmother/Goddess/Glow-up Maestra Andrea Ámez sat down with Alissa Lopez Serfozo to talk skin, beauty standards, and self-love. Here are 4 takeaways from the eye-opening conversation. Uno. In our digital age of Facetune and filters, unpacking stigmas in beauty and skincare is an important aspect of mental wellbeing. Andrea [...]

Growing up, my curls were a point of pain. My own culture glamorized straight hair, and at school, I was made fun of. I was called “Puff Ball,” “Frizz Puff,” names that drove me to believe that my hair was in fact, ugly. “Pelo malo.” Millions of women, including Latinas, [...]